Acronym “Lightest Fastest Deffest Baddest” Short Film

Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry’s most acclaimed technical performance brand and its designer Errolson Hugh. Stay tuned for a further look into the campaign in the coming days.

Source: Hypebeast.

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~ by littlefluffyduck on March 8, 2011.

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