Starbucks Rebranded Packaging

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On the heels of announcing the redesign of the iconic Starbucks logo, the Starbucks internal design team sends in images of the core paper goods from the Starbucks rebranding:

“The work was done by the internal creative department here at Starbucks in partnership with Lippincott. The goal was not only to refresh the mark but to free the Siren from the ring, allowing her to be treated more artistically.”

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Source: TheDieLine.

Starbucks is trying to keep your mind off the fact that you are paying way over price for their coffee with these new designs.  Clever Starbucks, very clever.  I will still buy your coffee every morning. =p –LFD

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~ by littlefluffyduck on March 10, 2011.

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