Having A Model Release Might Still Get You A Lawsuit

One of the first things you learn as a photographer is to get a proper model release when considering to sell your work commercially. However, simply having a model release still might not prevent you from litigation. A law firm recently published an ad looking to represent firefighters who were affected by the federal James Zadroga Act. The advertising agency used by the law firm photoshopped a stock image of Robert Keiley who was modeling as a firefighter. They then created a scene where it appeared as if he had been at Ground Zero on 9/11. The argument is how much can a stock image be altered before it becomes gives false advertising (the ad did clearly state that the image was a depiction of a 9/11 firefighter)? In this Fox News story, two attorneys give two different sides of the argument. I think the law might fall in favor of the law firm who hired the ad agency; what do you guys think?

Source: Fstoppers.

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~ by littlefluffyduck on April 6, 2011.

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