Paul Mitchell Celebrates 30 Years With Awapuhi Wild Ginger Collection

Paul Mithchel arawpuhi wild ginger

Paul Mitchell is celebrating the hair care brand’s 30th birthday this year with a new line of luxury products featuring one of the brand’s signature ingredients, Hawaiian Awapuhi.

The Awapuhi Wild Ginger collection consists of eight products, all specially formulated from the most lipid-rich part of the awapuhi plant’s root for moisture and shine, as well as an exclusive Keratin blend, KeraTriplex, that repairs weak, damaged hair from the core out.

I’ve been using several products from the line exclusively for the last week or so, including the Moisturizing Lather Shampoo, Styling Treatment Oil, Finishing Spray and Keratin Intensive Treatment, and am noticing good results. My hair is fine and prone to damage and breakage so I was particularly interested in the KeraTriplex and I think feel it may be making my hair stronger.

My favorites are the Moisturizing Lather Shampoo (it smells great and works up into a thick and silky lather) and the Intensive Treatment (my hair feels really beautiful afterwards). All the products have a mild and slightly spicy ginger scent. But I wish the bottle designs were a little less masculine. All inall, a great line.

Paul Mitchell Awapuhi Wild Ginger Collection ($16.95-$24.95)

Source: Luxist.

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~ by littlefluffyduck on April 8, 2011.

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